technopak

Case Studies - Food & Agriculture

Overview
Indian food processing has witnessed a double digit growth in last decade, the sector still offers unleashed opportunities. The automation level in the sector is still in a nascent stage and is limited to organized segment, because of high level of capital investment and manpower investment. Majority of current buyers either operates on a small scale or face lack of appreciation for complete mordernisation of processes
Realising scope for market expansion, one of India’s leading refrigeration company was looking to enter food processing equipment sector. Refrigeration is one of the other important supporting infrastructures pertaining to storage & preservation in food processing facility & the company wanted to expand the offerings. To kick start the market entry the company wanted a detailed market scan & feasibility study to establish base in the growing market.
Key Project Objectives

To provide complete overview of food processing equipment sector in India
To understand the current challenges pertaining to foraying in to food processing equipment sector and ways to address the same
To understand the threats from small scale operators and inferior quality products
To understand current market trend and major reasons behind the industry binding to unorganized segment
Complete players profiling in terms of market size, growth rates, USP’s, & product profiling
To understand and access the current demand & supply of food processing equipments for Indian market
Detailed sector wise –equipment analysis, market mapping & recommendations on ways to address the market

Technopak Solution

Technopak mapped the food processing market as well as the food processing equipment sector with exhaustive player’s profile & trade dynamics for the detail understanding of the existing business scenario
Detailed mapping of opportunities and specific way out for challenges that may arise while competing with unorganized segment
Development of an extensive evaluation model for evaluating various sector in the processed food industry & food processing equipment sector
Complete understanding of associated challenges and competition in organized & unorganized segment, recommendations on ways to increase the overall automation in the industry and ways to motivate processors to go for organized machinery suppliers.
Technopak short listed the most attractive opportunities for the client based on existing strength, market opportunities, addressable market & alignment of their existing business.

Overview
Mega Food Park schemes have been introduced by Ministry of Food Processing Industries (MOFPI), Government of India to promote inclusive growth. Creating appropriate agri-infrastructure is one of the key enablers in this direction and conceptualization of Mega Food Park (MFP) is on the leading steps towards creation of integrated food value chain. While the MFP’s key consideration is to have an inclusive growth, along with a viable business composition to all investors and project developers.
The client, one of the largest ayurvedic firms had realized business opportunity in MFPS and intended to be a key investor in the MFP project in Northern Indian region. The client had sought Technopak’s assistance to explore the business opportunity, to build on a profitable & sustainable business proposition and also to offer the implementation assistance for the same.
Key Project Objectives

To develop the project plan and prepare the Detailed Project Report (DPR)
To develop a workable business plan
To assist in government interface and required documentation for release of the grant
To provide project implementation, management and supervisory services
To offer marketing services for attracting investors

Technopak Solution

Offered complete Project Management Consultancy services
Assisted the client in SPV creation and EOI submission
Conceptualized the detailed project plan, covering techno commercial feasibility, social and environmental acceptance
Prepared DPR including master plan, business plan, financial plan, layout plans, architectural designs, etc.
Interfaced between the client and the government for getting financial support from the MOFPI
Assisted in implementation by converting the DPR into action plan and identification of core team for implementation
Assisted in project executive such as implementable architectural designs, project layouts, equipments and technologies selection
Managed project implementation schedule, coordinated with all the stakeholders and supervised the execution work