Turn-key implementation of commercial strategy for a leading airport in India
Overview
A leading private airport operator in India wanted a turnkey consultant for the implementation of the Retail, F&B and Services for the new airport. Here, Technopak assisted the client in the development and implementation of the strategy that helped him achieve global standard in commercial revenues as well as giving travelers a world class experience
Key Project Objectives
- • Suggest product and service mix for Retail, F&B and Lounges based on the understanding of the preferences of the Indian travelers and the need-gaps in the current offering
- • Assess and develop the revenue models and commercial structures for each of the categories based on learning’s from international best practices
- • Define & carry out implementation processes that help achieve the client’s commercial objectives in the desired timelines
Technopak Solution
- • Conduct a detailed research to understand the current need-gaps and preferences of Indian travelers - key in developing the overall product and services mix for retail, F&B and Lounges
- • Development of the revenue model and the commercial structure that resulted in a beneficial relationship between the operator and the concessionaires
- • Management of the tender and leasing process followed by technical supervision, fit-out management & design implementation
- • Monitor post commissioning improvement areas such as sales, quality & customer satisfaction
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Market Re-entry Strategy and Assistance in Partner Selection for an International Retailer
Overview
The client is a leading retailer with presence in more than 30 countries. The company though present in the Indian market for few years was unable to leverage its early mover advantage and therefore wanted to re-formulate its strategy for the market
Key Project Objectives
- • Assess the market opportunity for the categories/products that the client could retail in India
- • Develop a new strategy and business model for its India operations
- • Assist the company in identifying an Indian partner in line with new objectives and finalization of the terms of the strategic partnership
Technopak Solution
- • Assessment of market opportunity based on in-depth analysis and understanding of the operations of the company, current and future trends, competition, consumer, government and experience of other international retailers
- • Detailing the business and financial model and business projections
- • Assistance in identification a suitable partner by short-listing of potential partners based on the re-visited business objectives and soliciting their interest
- • Assistance in discussions, negotiation and finalization of the strategic partnership leading up to the MOU stage
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