Retail Analytics

Customer Contact Strategy

• Direct Mail: We deliver solutions for relevant communication with your end customers, which will tremendously boost your sales.
• End to end Campaign Management: Creation of a complete solution for your campaign management.
• Sourcing and vendor management for campaigns: Selection of reliable vendors for printing and delivery of your campaign material.
• Creative design of the mailers: Creatively plan out the format and design aspects of your mailers so as to make them appealing to your customers.
• Best in class Algorithms: Development of algorithms to target the right customers with the most relevant and attractive offers.
• Partnering:  Assistance in partnering with Manufacturers/FMCG that enables you to offer coupons, promotions and discount-mailers.
  

• Assortment  & Store Planning

We provide you comprehensive strategies that address key issues in the areas of assortment management and store planning.

• Macro space allocation: Optimization of macro space so as to appropriately offer space to every category. For example, we will help you determine how much space to devote to grocery as compared to general  merchandise.
• NPD evaluation:We help evaluate and analyze the performance of new products  

• Trial and control store selection for tests:  We help select trial and control stores for different tests that you may want to carry out pertaining to NPD evaluation, promotions strategy, pricing strategy etc.
• Out of stock review and Availability Analysis: Conduct out of stock and availability analysis to help you identify the gaps on the shelves.
• Delisting of SKU’s: Develop monthly reports to identify slow moving SKUs that need to be eliminated from the shelves. Delisting of SKUs is critical for a profitable functioning of your store.
• Core Categories: Identify the key categories which drive customers to your store and develop strategies to gain from the same.

• Loyalty Strategy

We aid you in analyzing the past buying behavior of customers so as to provide them with products they would want and offer rewards and discounts leading to a lifetime of loyalty.

• Loyalty program: Design the most relevant and impactful Loyalty Program for your business.
• Selection of vendors: Identify and select a suitable vendor to implement and service the Loyalty Program.
• Emphasis on customer centricity: Design customer centric loyalty strategies based on the analysis of customer data.
• Study customer behavior: Understand the customer's changing tastes and develop strategies to promptly respond to their requirements.

• Media Management Services

We help you in managing all your In-Store Retail Media by creating consistent revenue streams through sale of advertising space and also by highlighting messages to your customers.  

• Coordinate the sale of advertising space: Assistance in coordinating sale of advertising spaces across different channels such as banner ads, in-store floor graphics, in-store digital media etc.
• Plan and manage in-store media campaigns: Advice on when you should advertise and which media you should use. Once you have placed your ads, we measure the change in customers’ in-store behavior.
• Measure ROI on in-store advertisements: Study the consequences of advertising expense and the subsequent effect on the in-store purchasing behavior of customers.

Customer Segmentation

To facilitate better understanding of customers, we design and create different segmentations of customers that help you drive your business effectively. We work with retailers to determine the organization objectives for each segment and help you strategize accordingly.

• Measure customer loyalty: Utilize segmentations like RFM, Share of wallet and Trip / Mission to understand customer loyalty.

• Measure customer behavior:  Utilize segmentations like Price sensitivity, Customer Life to understand customer behavior.

An effective way to drive brand loyalty for your products and boost sales is to develop healthy partnerships with your suppliers. We assist your suppliers and help them play a pivotal role in the expansion of your business through investment in targeted campaigns and a common understanding of your customers.

• Direct mailing campaigns: Assistance to suppliers for participation in direct mailing campaigns, which drives loyalty for the supplier brands as well as for your business.
• New Promotions: Creation of propensity models that help target customers for new promotions, customers who are most likely to respond to them and help encourage repeat purchases.

• Private Label Strategy

With the global progress of the retail industry, retailers are focused on transforming their own brands. We understand your ambition for global sustainability and help you identify white space opportunities and categories that are most appropriate for launching your Private Label Products.

• Launch strategies: Develop launch strategies for your Private Label Products.
• Growth strategies: Provide a comprehensive growth strategy.
• Brand positioning process: Identify effective brand positioning opportunities.
• Market prediction: Predict Market share over a given period of time.

• Pricing and Promotions

Promotions strategy should be worked out with the long term vision of driving customer loyalty and pricing strategies should be formulated according to the purchasing behaviour of customers. Keeping this in mind, we develop an optimal promotions strategy and a customer centric pricing strategy.

• Pricing Strategy: We help you understand who your price  sensitive customers are and what products they buy. We help maximize returns on your pricing investments with a customer centric approach
• Promotional evaluation and optimization: We help evaluate the success of various promotional activities and provide guidance on which promotions work best.