MindScape, the strategic consumer insight wing of Technopak, was set up to cater to the growing business need for foresight into how consumers are likely to evolve, what they will want tomorrow and how best to translate this 'buyer desire' into a business reality. Drawing from Technopak's unmatched understanding of industry, retail environments, Indian and global markets, MindScape is uniquely placed to integrate present and future business strategy with best practices in consumer insights – to lend this valuable marketing advantage to clients. MindScape also has its own market and consumer intelligence wing, The Knowledge Company (TKC) that conducts its own studies to understand various aspects of consumption, shopping and purchase behavior across a host of categories and industries. These studies are available to clients through a series of reports published by TKC
MindScape offers a bouquet of innovative services to help clients drive growth strategies through insights that are often hidden in plain sight
- Shopper Insights: MindScape in partnership with Envirosell, uses a combination of innovative cutting edge techniques to understand consumer behavior in the selling environment. Envirosell, founded by Paco Underhill, has over 25 years of experience in studying retail and sales environments throughout the world
- Design and Innovation Insights: Technopak has collaborated with Foley Designs – India's leading graphic and product design company founded by Michael Foley – to provide consumer insight-based design solutions to clients
- Trend Insights: MindScape's Future Forward system involves a multi-faceted look at consumer psychology and behavior to identify fashion, fads and long-term trends
- Market & Consumer Insights: MindScape's Consumer Compass offers strategic research services by mining various forms of consumer data to help clients evolve Market Entry & Growth Strategy, New Product Ideas, Branding, Positioning and Communication insights
To learn more about MindScape and how we can add value to your business, please contact:
|
