STRATEGY & PLANNING

Opportunity Assessment

• Based on the company's mission, analyzing medium-to-long term relevant trends

• Exploring carefully the set of future scenarios

Identify Profitable Growth Opportunities

• Shortlisting profitable growth opportunities based on assessments

• Evaluate Competitive Market Positions

Performing detailed competition mapping in the area of interest, including:

• Positioning

• Offering – Product and Price

• Performance

• Presence and Expansion Plans

Predict and Plan for Growth

• Defining target segment

•  Positioning product, price and service mix

• Defining format(s)

• Creating roll-out strategy

Prepare Well-informed Business Plans

• Estimating revenue potential, investments, and/or expenses

• Projecting expected returns

Operating Model Assistance

• Developing own ventures

• Facilitating joint ventures

•  Identifying master/regional franchisees

IMPLEMENTATION ASSISTANCE

Manage Project Schedule

• Scheduling all planned project activities

• Planning resources for each activity

Defining areas of shared responsibilities between the company, third party, and Technopak

• Coordinate all key activities e.g. branding, IT systems, supply chain, and organizational structure

• Develop Operations and Training Modules

Complete Project Management

• Preparing architectural design

• Developing the menu and costing

• Fitting-out management

• Undertaking other coordination activities

CONCEPT DEVELOPMENT

Conceptualize Ideas

• Understanding macro and micro trendsMarrying trends with company's DNA and developing the contours of a new concept

• Market and Consumer Feasibility Study

• Validating the concept developed by conducting detailed market and consumer research

• Testing concepts with consumers
   

Define Consumer Profile

• Identifying the target segment

•  Defining the psychographics of the defined target segment
   

Develop Menu and Price Offerings

• Evolving product and price mix conforming to the positioning of the concept

• Projecting detailed menu costing of each product

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Project Growth Plan

• Defining organizational structure

• Defining format(s)

• Outlining roll-out strategy
   

Develop Detailed Business Plan

• Estimating revenue potential, investments, and/or expenses

• Projecting returns expected
   

Operating Model Assistance

• Launching own ventures

• Facilitating with joint ventures

• Connecting with master/regional franchisees

INTERNATIONAL PARTNERSHIPS

​Identify International Brands/Concepts

• Understanding brand/ concept in its entirety with respect to target segment, menu, price, and positioning

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Understand performance

•  Understanding the brand's presence and performance in international market

• Benchmarking with similar concepts in the market

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Business Strategy for the Local Market

• Defining business strategy for the local market

• Suggesting changes in menu, price, and positioning
• Defining formats and service mixes relevant to the local market
• Defining operating model​

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Financial Planning

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  Assisting in developing India-specific business/financial plans

• Assisting in developing brand term sheets/financials

Identify & Shortlist Prospective Partner       

• Creating a list of prospective partners

• Based on brand's DNA and requirements, shortlisting a prospective partner

Schedule Meetings

•  Coordinating the organizing/scheduling of meetings between brands and prospective partners

• Performing a pivotal role in discussions

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Signing of MoU & Partner Selection

UNIT ECONOMICS IMPROVEMENT

Identify Concept Strengths and Weaknesses

• Identifying and building consensus on the strengths and weaknesses identified across concept attributes

Revitalize Concept Positioning

• Refocusing the brand's message on strengths
   

Evaluate Menu, Price, Format, and Location Strategy

• Defining changes required in the overall concept       

• Suggesting ways to improve processes       

• Re-examining and fine-tuning the format and location strategy

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Develop Plans to Reach New Consumer Groups

• Defining marketing plans

• Preparing customer relationship management programs

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Improve Inventory Management

• Suggesting ways to eliminate material wastage and reduce costs

• Reworking replenishment programs

• Refining procurement and vendor management

• Optimizing supply chain and logistics management

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Evaluate and Rework Restaurant Employee Practices

• Planning compensations and benefits

• Designing training manual and undertaking training sessions

• Creating grievance redressal mechanisms

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Establish and Conduct Restaurant Audit