Quick commerce, the rapid delivery of goods within minutes, is revolutionizing the retail landscape in India.
Quick commerce, the rapid delivery of goods within minutes, is revolutionizing the retail landscape in India.
This trend, projected to reach a market size of $5.5 billion by 2025, has been significantly accelerated by the pandemic, which pushed consumers towards online purchases, especially for essentials like groceries and medicines.
In this light, Ankur Bisen, Senior Partner & Head – Consumer, Food & Retail, Technopak Advisors highlights that India’s dense urban population and high smartphone penetration create the perfect environment for quick commerce to flourish.
This combination of factors uniquely positions India to lead in the quick commerce sector.
This article by The Morning Context studies these key drivers of quick commerce in India:
Impact of the Pandemic
The COVID-19 pandemic has been a catalyst for the growth of quick commerce. With lockdowns and social distancing measures in place, consumers turned to online platforms for their daily needs. This shift in consumer behavior has persisted, further boosting the quick commerce market.
Future Outlook
As the market continues to grow, we can expect more innovations and improvements in delivery services. The integration of AI and machine learning will likely enhance efficiency and customer satisfaction even further.
Conclusion
Quick commerce is not just a trend but a significant shift in how retail operates in India. The combination of urban density, smartphone penetration, a young population, and advanced technologies creates a fertile ground for this sector to thrive. Companies that can effectively leverage these factors will continue to lead the market, setting new standards for convenience and speed in retail.
Read the full article at: https://themorningcontext.com/internet/why-quick-commerce-is-working-only-in-india