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RETAIL & ECOMMERCE

Unleashing the Power of Retail & E-commerce – Propel Your Business with Technopak’s Expert Strategies!
Retail & Ecommerce

Lead the Retail Revolution with Technopak’s Cutting-Edge Retail & E-commerce Consulting

In the transformative landscape of retail & e-commerce consulting, Technopak stands as a leader, harmonizing D2C and omnichannel strategies with modern trade practices. Our consultancy excels in integrating Kirana stores and conventional channels into the digital fold, anchoring businesses towards the e-commerce revolution. Our expertise in retail value chain, business and format strategy, market assessment, and new concept development ensures that our clients are well-equipped to lead the charge in India’s evolving consumer market, making the most of the post-pandemic digital acceleration.

With a keen eye on retail and supply chain management, we offer comprehensive solutions that streamline operations from manufacturing to marketing. Our role as an e-commerce business consultant empowers decision makers to capitalize on every opportunity for growth and customer engagement. Over the course of the last 3 decades, Technopak has been assisting leading players in the industry with commercial propositions, formats, omnichannel and operations capabilities needed to deliver on retail strategy.

INDUSTRY SEGMENTS WE SERVE

FORMATS

FMCG
Food & grocery
IT and communication
Apparel, footwear & accessories
Home improvement
Health & beauty

RETAILERS

Cash and carry
Departmental stores
Hypermarkets
Rural retail
E-Tailing
Specialty retail
Super markets

RETAIL SERVICE PROVIDERS

Information technology
Logistics companies
Products/services
Suppliers
Warehouse companies

ELEMENTS OF ECOSYSTEM

Private equity companies
Travel retail
Real estate players
Indian government
Development bodies
Public sector
Private undertakings

KEY SERVICE AREAS

BUSINESS STRATEGY

Assisting in developing value-creating strategies based on market and industry insights, competition mapping,  international benchmarking and client capabilities

  • Organic growth strategy
  • Growth through partnerships, JVs, and mergers & acquisitions
  • Market feasibility study
  • Brand strategy and portfolio management
  • Channels, brick & mortar, digital, omni-channel
  • Competitive benchmarking and Strategy Development
  • Real estate planning
PERFORMANCE ENHANCEMENT

Analyzing operations and management of change to enhance the performance and value of client businesses

  • Productivity enhancement
  • Merchandising and category management
  • Sourcing and supplier management
  • Category management
  • Multi-channel management
  • Distribution effectiveness
  • Pricing, promotions, and range architecture
  • Private label programs
  • Transformation and change
DIGITAL ADOPTION/ D2C

Adoption of digital in the Indian industry. Working with traditional and modern formats for adoption of retail 4.0

  • Contextualize digital transformation journey for both modern and traditional retail
  • Omni-channel
  • Technology option evaluation across the value chain
  • Technology vendor partnerships
COMMERCIAL DUE DILIGENCE

In-depth insights in our sectors of focus and their application for commercial due diligence and industry reports on behalf of investors

  • Business model assessment
  • Risk assessment
  • Revenue and cost drivers
    benchmarking
  • Total addressable market opportunity evaluation
  • Assessment growth and cost drivers assumptions etc.
  • Scenario modelling for business and financial plans
BESPOKE RESEARCH

Specific questions around policy support, advocacy, investment thesis, among others, answered through grounds-up research and investigation involving stakeholders across the value chain and cognitive AI tools

  • Research support for public market listing
  • Impact assessment studies
  • Evaluation of sector trends and shifts
  • Sector reports for industry bodies
  • Customer segment analysis
  • Market opportunity mapping
CUSTOMER EXPERIENCE

Customer experience is a strategic tool today with digital modularity of customer outreach and multiplicity of customer touchpoints playing a key role

  • Customer experience lifecycle assessments
  • Digitization opportunities & implementation support
  • Benchmarking
  • Customer insights
  • D2C opportunities

CASE STUDIES

IMPACT ASSESSMENT OF MODERN RETAIL IN INDIA ON SKILLS AND EMPLOYMENT FOR ONE OF THE LARGEST RETAILERS IN THE WORLD

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GROWTH STRATEGY DEVELOPMENT FOR INDIA’S LEADING RETAIL LED FOOTWEAR BRAND

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COMMERCIAL DUE DILIGENCE OF AFTER-MARKET AUTO MARKETPLACE FOR INVESTMENT ATTRACTIVENESS FOR A LEADING INTERNATIONAL SOVEREIGN FUND

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INDIA ENTRY STRATEGY FOR S. KOREA’S LARGEST E-COMMERCE COMPANY

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VALUE CHAIN MAPPING FOR AN INTERNATIONAL MARKETPLACE FORMAT

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IMPACT ASSESSMENT OF MODERN RETAIL IN INDIA ON SKILLS AND EMPLOYMENT FOR ONE OF THE LARGEST RETAILERS IN THE WORLD

OVERVIEW

PE arm of a leading bank approached Technopak to understand the Juice Market in India in terms of segmentation, pricing, regulatory environment and key operating parameters. The  emphasis was also on imports licensees etc required on product  basisA large retailer from USA approached Technopak to understand the growth of organized retail in India and its impact on skills, employment and its nature. The client’s team also wanted to understand the expected trajectory of this impact in the next decade and its implication. They needed this point of view for advocacy and policy discussions with various stakeholders of the Indian state, in the context of India both as a sourcing destination and as a consumer market for the client

OBJECTIVE

  • Value chain mapping of retail and organized retail 
  • Human capability deployed & productivity 
  • Role of technology and other emerging factors 
  • Nature of employment\

WHAT WE DID

Analysis and Mapping that included: –

  • Organized retail size and share across categories 
  • Value chain walk-through 
  • Nature of job and productivity norms 
  • Key shifts in jobs and productivity due to technology and digital shifts 
  • Trade off and shifts between brick and e-commerce retail and its implication on skills and employment

Research & Insight gathering
We conducted extensive stakeholder interviews involving CXOs, process owners, business owners involved in distribution and wholesale, service providers etc. We conducted research of size and share of different types of organized retail (EBOs, E-commerce, Large Format Stores etc.).

RESULTS

  • Employment and its segmentation across various functions of Organized
    Retail in present and five years hence
  • Present area of skills and future skills for employment

  • Direct and In-direct Jobs

GROWTH STRATEGY DEVELOPMENT FOR INDIA’S LEADING RETAIL LED FOOTWEAR BRAND

OVERVIEW

The client is among the largest Footwear brands in India. It reached out to Technopak for the development of a 5 year growth strategy in the backdrop of rapid changes with respect to E-commerce, digital technology, private labels and entry of international brands

OBJECTIVE

  • Incremental and disruptive growth opportunities
  • Retail channel mix
  • Market position consolidation
  • Working Capital and margin improvement

WHAT WE DID

  • Product offer revisit and rationalization analysis
  • Footwear channel mapping across E-commerce, Organized and Unorganized
  • Retail store segmentation for tiering and differentiation
  • Competition offer benchmarking
  • E-commerce for footwear
  • Wholesale and Franchise opportunities

RESULTS

  • Evolution of destination stores and small format stores
  • Rationalized SKU mix that impacted deployed working capital
  • A new pricing approach that resulted in higher ASPs and therefore gross margin improvement
  • International brand partnership approach that was subsequently used to sign up Crocs

COMMERCIAL DUE DILIGENCE OF AFTER-MARKET AUTO MARKETPLACE FOR INVESTMENT ATTRACTIVENESS FOR A LEADING INTERNATIONAL SOVEREIGN FUND

OVERVIEW

The client is among world’s leading sovereign funds and has been actively investing in India across diverse sectors in consumer, digital and technology spaces. It was evaluating an investment opportunity in a leading After-Market Auto E-commerce marketplace and reached out to Technopak for commercial due diligence of the entity

OBJECTIVE

  • Nature of the sector
  • Financial viability of the opportunity  
  • Key success factors and threats  
  • Moats of the entity and their strength

WHAT WE DID

  • Addressable market opportunity mapping
  • Value chain analysis of both unorganized and organized after-market 
  • Unit Economics of different alternatives 
  • Market place model assessment and the entity’s performance 
  • Revenue and cost driver assessment 
  • Financial modelling and scenario planning

RESULTS

  • Performance comparison of the entity with others
  • Growth viability of the opportunity under different market scenarios
 

INDIA ENTRY STRATEGY FOR S. KOREA’S LARGEST E-COMMERCE COMPANY

OVERVIEW

The client was the largest E-commerce company in South Korea. It was also part of a larger conglomerate with interest in Telecom. It reached out to Technopak to assist in evaluating Indian E-commerce market for a possible market entry.

OBJECTIVE

  • To identify the market potential
  • To understand all market entry options
  • To assess the viability of India in its overall growth strategy

WHAT WE DID

  • Market opportunity assessment
  • Benchmarking of all prevalent business models and organizations
  • Route to market evaluation
  • Trade-off analysis
  • Investment evaluation

RESULTS

  • Route to market options with respective trade-offs 
  • Partnership and alliance opportunities
  • Investment outlay

VALUE CHAIN MAPPING FOR AN INTERNATIONAL MARKETPLACE FORMAT

OVERVIEW

The client is amongst the largest marketplace formats in the world. They were interested in understanding the value chains of 40+ product categories across various channels in India

OBJECTIVE

Value chain mapping of various merchandise retail categories across modern trade, general trade and online retail channels

WHAT WE DID

  • Category and sub-category differences and nuances
  • Value chain mapping for general trade, modern trade, e-commerce and other channels
  • Understanding the role of national/regional brands and the impact of brand play on margins and discount for various stake-holders
  • Presenting a detailed value chain for each of the merchandise retail category unique to general trade, modern trade, e-commerce.
  • Analysis of schemes, offers, and other hidden earnings for each stake-holder in a products’ value chain

RESULTS

  • Share of various channels such as general trade, modern trade and e-commerce at sub-category level of each merchandise retail
  • category
  • Detailed value chain mapping of each sub-category of products
  • Typical margin and discount structure for each channel and identifying the flow of merchandise, stock levels etc
  • Various other forms of incentives offered to general and modern trade channels and their impact of earning