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TRAVEL RETAIL

Transforming Travel Experiences, Maximizing Non-Fare Revenue

Travel Retail

Boosting Non-Fare Revenue in Travel Retail With Innovative Approaches

In the dynamic realm of travel retail, Technopak emerges as a strategic architect, crafting bespoke travel retail services that boost non-fare revenue and enhance the traveler’s journey. As a distinguished advisor to travel retail companies, we leverage innovative travel retail business models to navigate the complexities of the post-pandemic market, ensuring your brand capitalizes on every aviation and transit retail opportunity. Our in-depth travel retail reports provide a path for success, guiding businesses through the evolving landscape with actionable insights and robust strategies. Trust Technopak to elevate your travel retail presence, where every customer interaction is an opportunity for growth and every investment turns into a rewarding experience.

KEY SERVICE AREAS

COMMERCIAL STRATEGY

Strategy to enhance traveler experience and the non-fare revenue for the operator.

  • Category Mix Strategy, across Retail, Duty free, Food Services, Lounges, Advertising, Parking, all other non-fare revenue sources
  • Non-Aero Revenue Modeling for the operator
  • Structuring of commercial terms and conditions
TRAVEL PROFILING

Insights into traveler profiles to optimize non-fare revenues

  • Research with travelers, including primary interaction
  • Destination and traveler profiling mix
  • Catchment Analysis
  • Analytics to assist product, pricing and format strategy
IMPLEMENTATION OF NON-FARE STRATEGY

Implementing the Non-Fare strategy for the operator

  • Inputs for space allocation and design
  • Structuring of commercial terms and conditions
  • Tender management
  • Leasing management
  • Fit-out management
MIX USE DEVELOPMENT OF PROPERTIES

Maximising productivity from land and building adjacent to travel terminals for a mixed use development

  • Business plan for development
  • Overall positioning Strategy
DILIGENCE FOR INVESTMENTS

Very specific inputs on Non-fare/Non-aero revenue and income maximization

  • Passenger Profile and growth analysis
  • Sales per passenger analysis
  • Sales productivity of non-aero revenue drivers
  • Revenue and income estimations
CIRCULAR ECONOMY

ESG Reporting and Sustainability initiatives

  • Assessment and Gap Analysis
  • Implementing green initiatives
  • Materiality assessment
  • ESG Reporting

CASE STUDIES

TURN-KEY IMPLEMENTATION OF COMMERCIAL STRATEGY FOR NEW TERMINALS IN INDIAN PPP AIRPORTS

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NON-AERO COMMERCIAL STRATEGY FOR A NEW INTEGRATED TERMINAL AT AN INDIAN PPP AIRPORT

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NON AERO REVENUE POTENTIAL ASSESSMENT FOR AN INTERNATIONAL AIRPORT

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TRAVELER RESEARCH AND CONCEPT DEVELOPMENT FOR CONVENIENCE RETAIL IN DELHI METRO STATIONS

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TURN-KEY IMPLEMENTATION OF COMMERCIAL STRATEGY FOR NEW TERMINALS IN INDIAN PPP AIRPORTS

OVERVIEW

  • Leading PPP Airport companies of India.
  • The company wanted a turnkey consultant for implementing the retail, F&B and Services for the new airport.

OBJECTIVE

The company wanted achieve global standard in commercial revenues as well as give travelers a world class experience.

WHAT WE DID

  • What the best fit commercial strategy and model for non aero revenues?
  • What is the most effective way to implement this in an airport

RESULTS

  • In-depth traveler research to understand the need-gaps and preferences of Indian travelers. Input for developing the overall product and services mix for retail, F&B and Lounges.
  • A non aero revenue model and its commercial structure, balancing the interests of both the operator and the concessionaires.
  • Tender and leasing process design and implementation, including tender management, leasing, technical supervision and fitout management
  • Post commissioning monitoring and fine tuning

NON-AERO COMMERCIAL STRATEGY FOR A NEW INTEGRATED TERMINAL AT AN INDIAN PPP AIRPORT

OVERVIEW

  • Leading PPP Airport companies of India.
  • The client wanted a complete space and revenue planning across all non aero revenues, including retail, dutyfree, food services, lounges, advertising, parking among others

OBJECTIVE

Maximising non aero revenue, as per international benchmarks, and enhancing customer experience

WHAT WE DID

  • Maximising productivity, efficiency and experience for the space
  • Suggest changes/ modifications in space planning and allocation across all non aero revenues

RESULTS

  • In-depth traveler research to understand the need-gaps and preferences of Indian travelers. Input for developing the overall product and services mix for retail, F&B and Lounges.
  • Revenue and space planning for both Domestic and International Departures and Arrivals, airside and cityside
  • Planning proposed allocation for space, maximising productivity for the client and enhancing passenger experience

NON AERO REVENUE POTENTIAL ASSESSMENT FOR AN INTERNATIONAL AIRPORT

OVERVIEW

  • The client was interested in partnering with an Indonesian airport for management.
  • For the bid process, the client wanted to assess the potential for non aero revenue

OBJECTIVE

  • Assess the current operations and potential for non –aero revenue across retail, F&B, advertising, all services
  • Inputs for finalising the commercial structure of the partnership

WHAT WE DID

  • What is the current non aero revenue for the airport?
  • What is the potential offered by the airport?
  • How to maximise the non aero revenue and optimise the traveler experience?
  • What would be the most profitable commercial structure

RESULTS

  • In-depth traveler research to understand the need-gaps and preferences of the travelers. Input for developing the overall product and services mix for retail, F&B and Lounges.
  • Revenue and space planning for both Domestic and International Departures and Arrivals, airside and cityside

    Insights from local retail benchmarks, tourism led formats and retail concepts

  • Proposed category and space mix, target sales and income per passenger values over a 10 years timeframe.

  • Working with the client to structure the optimum commercial structure for the partnership

TRAVELER RESEARCH AND CONCEPT DEVELOPMENT FOR CONVENIENCE RETAIL IN DELHI METRO STATIONS

OVERVIEW

One of India’s leading airlines operators. They wanted to get into travel retail through partnership with an International travel retail Brand.

OBJECTIVE

To understand the metro traveler and suggest the best concept for a convenience retail format.

WHAT WE DID

  • How does a Delhi Metro traveler behave and purchase?
  • Is there any opportunity for retail under the current scenario in the stations? And what could be the potential?

RESULTS

  • In-depth research to understand the need-gaps and preferences of Delhi Metro travelers. Research was undertaken both for travelers and trade in all 130+ Metro stations.
  • Classified all the stations based on various factors and then estimated the business potential for a convenience format.
  • Product and service mix for the business based on types and categories of the stations and the estimated revenues from them.