TRAVEL RETAIL
Pre-pandemic, aviation was a booming sector with airlines charting new routes and travel portals offering deep discounts. As a result, brands and businesses found the opening of outlets at airports and transit areas to be a highly lucrative proposition. This led to the upsurge of travel retail.
The pandemic put a major pause on the travel industry, debilitating footfall and steaming profits. However, a proactive vaccination drive, coupled with easing of mobility restrictions, removal of capacity caps in airlines is bringing normalcy to the space. The travel retail ecosystem is again on the path of appreciation.
With travel and investments in travel infrastructure increasing in India, the role of experience and non fare revenue have become important. Technopak assists a wide spectrum of travel companies to enhance traveler experience and non fare revenue productivity.
KEY SERVICE AREAS
COMMERCIAL
STRATEGY
Strategy to enhance traveler experience and the non-fare revenue for the operator.
- Category Mix Strategy, across Retail, Duty free, Food Services, Lounges, Advertising, Parking, all other non-fare revenue sources
- Non-Aero Revenue Modeling for the operator
- Structuring of commercial terms and conditions
TRAVEL
PROFILING
Insights into traveler profiles to optimize non-fare revenues
- Research with travelers, including primary interaction
- Destination and traveler profiling mix
- Catchment Analysis
- Analytics to assist product, pricing and format strategy
IMPLEMENTATION OF NON-FARE STRATEGY
Implementing the Non-Fare strategy for the operator
- Inputs for space allocation and design
- Structuring of commercial terms and conditions
- Tender management
- Leasing management
- Fit-out management
MIX USE DEVELOPMENT
OF PROPERTIES
Maximising productivity from land and building adjacent to travel terminals for a mixed use development
- Business plan for development
- Overall positioning Strategy
DILIGENCE
FOR INVESTMENTS
Very specific inputs on Non-fare/Non-aero revenue and income maximization
- Passenger Profile and growth analysis
- Sales per passenger analysis
- Sales productivity of non-aero revenue drivers
- Revenue and income estimations
GREEN
TRAVEL
ESG Reporting and Sustainability initiatives
- Assessment and Gap Analysis
- Implementing green initiatives
- Materiality assessment
- ESG Reporting