BEAUTY & WELLBEING
One of the high growth sectors in India, beauty & wellbeing is a recent addition to our focus sectors.
With an uptick in disposable incomes and rising awareness on self-care and wellbeing, the sector is witnessing a rapid evolution. This is reflected in style consciousness in customers and proliferation of new and existing brands in the ecosystem. The prevailing trend is that of existing companies pivoting to digital and natural as consumers long for sustainability, quality and availability at affordable price points and utmost convenience.
We have been working in this space with Indian and international brands and PE firms over the years, but have now renewed our emphasis on this to subsume it as one of Technopak’s key sectors.
KEY SERVICE AREAS
MARKET ASSESSMENT
& GTM
Assisting companies assess the market opportunity and develop new or re-align go-to-market strategies for their products, including
- Cafe, Bakery & Dessert
- Casual and Fast Casual
- Fine Dining
- Quick Service Restaurants
- Pubs, Bars & Lounges
- Cloud Kitchens
- Pubs, Bars & Lounges
CUSTOMER
INSIGHTS
Applying holistic consumer and customer understanding to offer implementable business solutions
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- Cognitive AI led research
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- Shopper Insights
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- Trends Insights
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- Design and Innovation Insights
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- Marketing Communications
- Advertising and promotions effectiveness
- Marketing Communications
DIGITAL ADOPTION
/D2C
Navigate the digital landscape to appreciate its relevance for their businesses and operations and to matchmake appropriate digital solutions that serve their purpose
- Contextualize digital transformation journey
- Technology option evaluations across the value chain
- Technology vendor partnerships
BESPOKE
RESEARCH
Specific questions around policy support, advocacy, investment thesis among others answered through grounds-up research and investigation involving stakeholders across the value chain and cognitive AI tools
- Research support for public market listing
- Impact assessment studies
- Evaluation of sectoral trends and shifts
- Sector reports for Industry bodies
- Customer segment analysis
- Market Opportunity mapping
- Sector reports for Industry bodies
COMMERCIAL
DUE DILIGENCE
In-depth insights in our sectors of focus and their application for commercial due diligence and Industry Reports on behalf of investors
- Business model assessment
- Risk assessment
- Benchmarking of revenue and cost drivers
- Total addressable market opportunity evaluation
- Assessment growth and cost drivers assumptions etc.
- Scenario modelling for business and financial plans
- Assessment growth and cost drivers assumptions etc.