In the consumer products sector, Technopak works with all categories of merchandise pertaining to household consumption across Food and Non-Food FMCG, Consumer Durables & Appliances, Fashion & Lifestyle, Consumer Electronics, Home & Building Materials among others. The company has been tracking these segments in India for over two decades and have in-depth insights into key trends and market dynamics influencing the evolution of each category.
The scope of advisory work in this category has meant chronicling rapidly evolving digitization and omnichannel plays. It has also entailed working with market leaders, category champions, niche brands, investors and start-ups in this space.