CONSUMER PRODUCTS
In the consumer products sector, Technopak works with all categories of merchandise pertaining to household consumption across Food and Non-Food FMCG, Consumer Durables & Appliances, Fashion & Lifestyle, Consumer Electronics, Home & Building Materials among others. The company has been tracking these segments in India for over two decades and have in-depth insights into key trends and market dynamics influencing the evolution of each category.
The scope of advisory work in this category has meant chronicling rapidly evolving digitization and omnichannel plays. It has also entailed working with market leaders, category champions, niche brands, investors and start-ups in this space.
KEY SERVICE AREAS
MARKET ASSESSMENT
& GTM
Assisting companies assess the market opportunity and develop new or re-align Go-to-Market strategies for their products, including :
- Market entry strategy
- Market sizing and segmentation
- Sales growth levers
- Channel mix assessment and optimization
- Price positioning
- Gross margin mapping and improvement
- Marketing and brand positioning
- Make or Buy/Manufacturing and sourcing
CUSTOMER
INSIGHTS
Applying holistic consumer and customer understanding to offer implementable business solutions
- Cognitive AI led research
- Shopper Insights
- Trends Insights
- Design and Innovation Insights
- Marketing Communications
- Advertising and promotions effectiveness
DIGITAL ADOPTION/
D2C
Navigate the digital landscape to appreciate its relevance for their businesses and operations and to matchmake appropriate digital solutions that serve their purpose
- Contextualize digital transformation journey
- Technology option evaluations across the value chain
- Technology vendor partnerships
BESPOKE
RESEARCH
Specific questions around policy support, advocacy, investment thesis, among others answered through grounds-up research and investigation involving stakeholders across the value chain and cognitive AI tools
- Research support for public market listing
- Impact assessment studies
- Evaluation of sectoral trends and shifts
- Sector reports for Industry bodies
- Customer segment analysis
- Market Opportunity mapping
INDIA BUSINESS
STRATEGY
We bring three decades of assessing the sub-continent’s landscape on Economy, Consumption, Consumer Insights, Market Structure, Political Economy Manufacturing and Technology. We work with International organizations to structure their India business – market, manufacturing and sourcing
- Business opportunity in India and South Asia
- Aligning and customizing for the market
- Make for India & Make for World assessment and strategy
- Partnerships and Alliances
- Workshops on India opportunity
SUSTAINABILITY
STRATEGY
Developing a sustainability strategy and action plan for clients
- Stakeholder Engagement
- Current Audit / Assessment
- Strategy and Performance
- Implementation of Sustainability Goals
- Business Expansion Plan