Coloro is a revolutionary color system that changes the way professionals in the textile and fashion industry work with color. Following a 100-year-old color methodology, refined with 20 years of scientific innovation, Coloro uses logical codes and intuitive design to ensure you get the precise color you planned for easily and accurately – first time around.
Coloro was born from a joint venture between Ascential, the global B2B information company, and China Textile Information Center (CTIC). We had the opportunity to work with the trend hunters and creative minds of sister brands WGSN, the global trend authority, and Cannes Lions, the Festival of Creativity. An advisory panel made up of around 80 global industry leaders from across the textile, fashion, lifestyle, design and consumer goods companies advised our team along the journey to make sure that we were producing a product that would make working with color more comprehensive, accurate and creative. Subsequently, Coloro is a product for the creatives, made with the creatives.
The company has been advocating innovative excellence in textile and apparel solutions under its “Join the Color Revolution” tagline. It is one of the prominent colour solution products for creative professionals, WGSN and Cannes Lions, in Ascential’s international portfolio.
It envisages a planet with untold creative fliberty. The company holds that to accomplish this objective, the infinite power of color needs to be attained. Color can make or break a firm’s vision. Be that as it may, at each stage of the color process, apparel makers’ choices are open to be misinterpreted: What creatives envision in their mind – the masterpiece – falls short when colouring does not meet the vision. Coloro changed all of that. The company built upon a century-old color methodology, the Munsell color paradigm, perfected with two decades of applied science. The firm came up with an intuitive, ultra-contemporary color system that dissects color as the human eye sees it. The company foresees the technology to revolutionize the way firms work with color giving them complete creative liberty, assisting them to realize their creative potential and design vision. Coloro wants colour to never be the limiting factor. It believes that the only limit companies should have is that of imagination and never that of colour picking