Galvanized by the pandemic prompted digital wave, the Indian Direct-to-Consumer (D2C) space has witnessed a meteoric rise in the last two years. The bumper listing of D2C success stories on the stock exchange, new rounds of private equity funding that saw the birth of new unicorns and personal stories of ambition and grit aptly sums up the D2C buzz in the year gone by.

While the pandemic & liquidity provided a robust impetus to digital commerce, 2021 will be the year remembered as the landmark moment when Indian D2C came of age. This was more pronounced given the ramp up of nascent D2C brands amid heated competitive intensity, including that engendered by global marketplaces, big ticket aggregators and powerful incumbents.

But, is D2C all about such symbolism or has it become a figure of speech that signifies Indian consumers’ behavior and expectations? From this trailblazing debut, where does D2C go?

The Working Paper on D2C captures the rapid evolution and steep uptrend of the sector as it deliberates on the following

* The industry size overview
* Market dynamics & factors shaping those aspects
* Key players and their matrices
* Emerging trends, benchmarks & imperatives
* Deployment of channels
* Segments & categories dominating the new paradigm